7 Ways to boost your freight forwarding businessThere are several ways to boost freight forwarding business.we are listing most successful and proven way to increase the business and profit margin by following the steps 1.Social Media MarketingSocial media is one of the most effective media to increase business for freight forwarders. Especially linkedin.com is one the best source of leads generation platform for every freight forwarder. Linked will help to identify the right contact person and decision makers in every organization. Premium linkedin.com account will help more tools and feature to identify the right customers. You may also use Twitter and Facebook to increase the awareness of your business. Remember to post at least one post every day. 2.Email MarketingFor freight forwarders, email marketing is one of the best and inexpensive modes of increasing business. You can create a list of customers and prospective customers. try to send an email marketing message at least one in a week. 3. Create an effective website to increase business for freight forwarderA website is one of the most effective and important tools of every business. You must invest good time and quality contents on your website. You can put your contact details, quote requests form, email subscription form and other important information for helping your customer. Also update your membership directory frequently. 4.Bundle the freight and logistics services.Most of the companies offer specific services to their customers. some offer only air freight services. it is advisable to bundle additional services like local transportation, customs clearance, warehousing, Packing and other logistics related services. This will dramatically increase the profit margin and customer satisfaction. 5.Talk to your current customersYou must have an excellent database of your existing and past customers. Instead of searching for new customers it is very easy to follow and secure freight forwarding business from current and old customer. 6.ReferenceDon't shy to ask some reference from your customer. Your customer must be the valuable source of information. They must have a clear information about similar companies and contact person in their industries. 7. Freight Forwarding Business PartyEveryone like the party and get together. You can invite your prospect and currently customer for the business party. This will help to have a bonded relationship with your customers and prospects. |